Hello,
Yes, it is confusing. We have tried to give some explanation on the Streamlines website -
https://www.streamlinesaero.com/company But I will elaborate further here.
The founder of Aerosensor, Barney Garrood and I both started Velosense in 2016. I am very proud of what Barney, and I achieved with Velosense. With a two-person company, we managed to patent and build a very accurate airspeed and yaw sensor, as well as develop world class aerodynamic and body sensing technology which has been used by Mercedes and Ferrari F1, as well as by Jumbo Visma in their TDF preparations.
At the end of 2021, we decided to license the Velosense technology to two separate companies, Aerosensor (Barney) and Streamlines (myself), as we had different views on how to bring the cycling technology to market. It is worth mentioning that we are still on amicable terms :)
To explain the difference in view, a brief bit of history is helpful. The Velosense aero device was originally intended to use the ANT+ Aero profile. The aero device would provide real time (or lap) CdA calculated in the embedded code. It would be a mass market device and work with all the main bicycle computers.
By 2021, the main difference in views were:
1. Cloud Computing and Post Event Software As you many of you know, indoor aero testing on a Velodrome is complicated, outdoor testing on roads is many times more difficult.
Our work with Jumbo Visma and other successful outdoor tests all relied on cloud computing and/or post event analysis. So, for me, when the Velosense cycling probe is used to calculate drag outdoors, it needs this additional software. With Streamlines, we have invested further into the cloud computing and post analysis software. We have hired software developers and are looking to hire more.
2. Aero Sensors are not yet ready for the mass market Aero sensors are a great engineering tool, but even with our cloud analysis software, they require more understanding than is suitable for a typical consumer product. For this reason, our initial AEROS product will be aimed at coaches, bike fitters, and industry professionals. We believe we can provide a great product to this market a pricing structure that will allow them to economically test clients. We will work closely with each customer to refine our software and training material. As the product becomes easier to use and understand, we will expand our target market.
3. Customer Support Aero sensors are complicated products and currently require some knowledge and training to use. Streamlines plans to properly support customers with training materials, suitable bike mounting solutions, and any other troubleshooting. This requires dedicated in-house customer support staff with specialised knowledge.
4. The value of the Body Sensor The body sensor was developed initially to improve repeatability of the aero sensor, but I personally always felt that it had the potential to be a great stand-alone product, and just needed some further attention and development. With Streamlines, we have added a lot of setup, adjustment, and general usability features to our FORMA body sensor, and this will be our first customer product.
5. Velodrome Capability We know from experience that our FORMA body sensor can be an invaluable in testing and training in the Velodrome. However, with aerodynamic drag calculation in the Velodrome, we believe that there are several companies that provide an accurate Velodrome system with a good user experience. In addition, apart from some specific applications, an aero sensor in the Velodrome can sometimes bring more complication than benefit. For these reasons Streamlines is not providing any Velodrome specific technology.
Velosense was far from profit making and put us both under serious financial strain. For the reasons above, I felt the aero sensor system needed considerable further development to be commercially viable. Barney held a different view and felt that the existing Velosense technology could be crowdfunded into a consumer product.
With Streamlines, we have recently acquired funding, which we plan to announce soon, that will allow us to grow the company to the vision above and deliver products that will give long term customer satisfaction.
Feel free to ask further questions. I saw the previous posts about the podcasts and I was preparing to post a bit about Crr, but this obviously needed addressing.
John Buckley
https://streamlines.aero