Slowman wrote:
in my opinion, SRAM hit this one out of the stadium. i think if you look deeper, you'll find for a number of reasons that your friction concern is neutralized. i'm happy to have that discussion with you all editorially.
having said that, i think there's a bit of a strategic messaging problem here, not just with SRAM, but with the bike companies spec'ing this group. i just got a prompt in my email box about the $12,000 road bike with this groupkit. basically, we're all supposed to sit around and spectate everyone's westminster dog show of $12,000, $15,000, $20,000 bikes built up with this group, and clap politely as hedge fund managers buy these bikes. This is the Shiv disc launch and the P5X launch all over again.
i love this new group. but SRAM needs to
contextualize what it's doing, to show us all that this is new tech that of course flows down, and it will flow down, and this is what we can all expect to see in a year, 3 years, 5 years, so yes, you and i are included in this. i want skin in the game. but not somebody buying ads from me. i want the same skin you have: the ability to afford the tech. i'd like to know the tech is coming toward me, not floating 9 miles above me, costwise.
I continue to think these bike companies are shooting themselves in the foot with development and pricing strategies. Less people are getting into cycling and the people who have been customers are eventually going to get tired of the continual price increases, non-compatibility issues, and marketing jargon and stop upgrading. They’ll realize they can just be happy riding what they have.
Big screen tv’s, tablets, and computers didn’t end up in every house in America by making incremental advancements while making sporting large jumps in price.
I won’t shed a tear for these companies if/when their sales continue to struggle.
Matt