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I can handle the backlash from ST much easier than the backlash from my boss if I don't follow the planned release.
Marketing and Sales in a world where information can spread immediately clearly presents challenges for any business.
Customers (us on ST, included) now have greater expectation for speed of information. The challenge is how to roll new products out on a timeline that your organization has already established when you a concurently doing testing, development work, etc. I guess your boss has a new product roll out plan that includes the upcoming trade shows in Europe and Las Vegas.
This marketing plan is most likely not unlike any new automotive company's new model release program. In the automotive world the some of the customers (automotive websites, automotive magazines, etc) PAY money for spy photos of new models.
So the question is how many of us on Slowtwitch would pay for spy photos on new bikes. Not sure this is in Slowman's budget.
Suffer Well.