In Reply To:
From one of the posts a while back:
"If I were IM, I would look at the percentage of the "Annual IM Price-Tag" which I am collecting. Right now, I bet that is around 10%, maybe 20%. Travel, lodging, training food, bikes, equipment, clothes, etc. IM is just trying to push the envelope to see if it can capture a larger percentage. "
This is very observant. I wonder why they don't sell an all inclusive package, at least for race day, that includes airfare, bike transport or bike rental from a fleet of bikes, hotel, some meals. They could negotiate the whole thing and buy in bulk from the hotels and airlines at discount, and sell at premium.
Surprised that since there is an ironman massage table, inversion thing, mattress, sauna, and apparently flash drives, that they don't make an ironman bike....do they?
Actually, there's a bit of truth in here. I'm surprised at how little they do in both the overall packaging, as well as itemization front. There are so many things they could offer as add-ons that many reasonable folks might actually pay for. Little things, like fully integrated bike shipping - or shuttles from the airport (to save on car rental), or all the other items you mentioned.
In the airline industry 'debundling' - or basically offering everything alacart is the rage these days...and for good reason - it makes a crapload of money.
There's a lot of things WTC could do to provide value to it's athletes (as well as making a profit). I'd love to see something akin to the Pro Registration program for AG'ers, not on the 140.6 side, but on the 70.3 side. A flat-rate fee to enter as many races as you can eat.
Of course, I think the escalating competition between WTC and Rev3 will only drive some of this.
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