A few reasons crossfit does well from a mass appeal perspective.
1. Sex appeal, people want to look like the crossfit games competitors. In the words of Robert California " All life is sex"
2. Hot takes. Crossfit marketing wants us to have these conversations, at the end of the day people tune in because they claim to be the fittest on earth. This is brilliant marketing and it works.
3.You can walk to your local crossfit box tomorrow and do the same workouts you see on TV. Crossfit has a very low cost of entry.
4. 5-6 hours a week of HIT training appeals to a wide range of people. You have daily competition, no long training hours for busy lives, and the results tend to be very good.
5. Own media, crossfit does an exceptional job of promoting their sports through extensive video series.
1. Sex appeal, people want to look like the crossfit games competitors. In the words of Robert California " All life is sex"
2. Hot takes. Crossfit marketing wants us to have these conversations, at the end of the day people tune in because they claim to be the fittest on earth. This is brilliant marketing and it works.
3.You can walk to your local crossfit box tomorrow and do the same workouts you see on TV. Crossfit has a very low cost of entry.
4. 5-6 hours a week of HIT training appeals to a wide range of people. You have daily competition, no long training hours for busy lives, and the results tend to be very good.
5. Own media, crossfit does an exceptional job of promoting their sports through extensive video series.