SDJ wrote:
Complete capitulation? Asics is stuggling in the USA and they need to build that back up. Maybe jumping into the functionally supportive designs is a start. It’s important to remember they are a global brand and they are killing it in the fastest growing running market and are doing quite well in Europe too.
you're the one who knows this, not me. but i'm just wondering, where is asics killing it in tech running? not in "commuter pants" or the "footpatrol" line. i keep track of all the footwear brands here in this community, and have since 2007, so i have a linear, historical progression that has kept track of this. and yes, it's just us i'm polling. but our folks are quicker to understand and respond to a trend. in 18 months our folks went from a 6 percent nike marketshare to 20 percent, even with hoka, when limited to the choice for racing.
i'd like to watch where asics is strong or surging - in tech running only - and see how that changes over time.
Dan Empfield
aka Slowman