lbmxj560 wrote:
Yeah, and who's the netball player at the beginning? Tatum? As in Channing? That's the only Tatum I know. Or maybe it was Tatum Oneal?
Most people won't know who Lionel Sanders is. I don't have a clue who the footballer is in the video, or the basketball player, but I can clearly see what sport they are playing. It's clear to see that someone is riding a bike and that he is using Gatorade to, supposedly, help him ride faster. For the 99% who have a life and don't come on this website or forum, that may be enough to get them to use Gatorade when riding. That's what Gatorade wants.
For Lionel Sanders, he gets paid to do an ad and gets exposure. I quite often search for the name of a song behind an ad and then listen to the ones I like. I have also just searched for that Tatum chap, turns out it is Jayson (seriously, why the y?) Tatum. He has already got one person more aware of him than before the ad. I now know he plays for the Boston Celtics who are sponsored by Nike. Hmmmmm, seems like good exposure to me. So someone may do a search to see who Lionel Sanders is, will find it out and will also find out that he is sponsored by Canyon and Garneau, increasing their brand awareness.
So there we go. It's not rocket science. Why all the negativity?
Oh, wait, it's Slowtwitch, that's why
Netball??? Ok, maybe you aren't into sports, team sports' and was the unathletic chap that got stuck half way up the rope climb in gym class, got a boner on the way down, then got wedgied and towel whipped in the change room. Who calls basketball 'netball' ?