I didn’t recognize him

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Favorite Gear: Dimond | Cadex | Desoto Sport | Hoka One One

no matter how you slice it, a big moment for the sport. Good for Lionel!

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“The answer is hard work. What are you doing on Christmas Eve? Are you riding your bike? January 1st – are you riding your bike?”- Lance Armstrong

I agree.

That was a cute little commercial.

I guess. Nobody outside of triathlon knows who he is.

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http://www.sfuelsgolonger.com

I enjoyed the Gatorade commercial featuring triathlete Chuckie V back in the 90's.

Actually, while monty will have to confirm, IIRC Mark Allen and/or Dave Scott were featured in several commercials back in the 80s/90s. In this current commercial, LS is only on screen for 7-8 sec and never close up. I might have recognized him if I watched it closely enough but normally I never watch the ads. In sum, I don't really think this is a "big moment" per se but rather just another footnote. The biggest things I noticed in the ad were Serena's boobs bouncing around. :)

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"Anyone can be who they want to be IF they have the HUNGER and the DRIVE."

I think it’s pretty cool that they included him rather than any of the plethora of mainstream sport athletes they could’ve used. That being said, It was such a short clip that I doubt it will increase his recognition among non endurance athletes

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Matt

Chris legh's gatorade ad was by far the best triathlon ad, even had Keith Jackson do the voice over

That's cool! What's next, his face a cereal?



for the haters...

It was such a short clip that I doubt it will increase his recognition among non endurance athletes //

Jeeeshhh! Dude was in what looks to be a national ad, so at least $100k I would say for some minutes of work. And actually they probably used stock footage he already had, but either way well worth the effort..

Ay Monty....Gatorade didn't use stock stuff; they hired a Pursuit Porsche Cayenne (Google that) for his 101 ride clips, which were preceded by the GSSI lab shots. (I missed seeing Serena on set the day before.)

We delivered that bike to Lionel the day before that shoot in Pescadero. That commercial is day 0001 of Lionel on a Canyon. Yours truly did his first fit aboard it. ;-)

Any exposure of our sport is good exposure! We love it, obvi....

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Jay Prasuhn
Marketing Specialist, American Bicycle Group (Quintana Roo//Litespeed//Obed)
twitter.com/jayprasuhn

they hired a Pursuit Porsche Cayenne (Google that) for his 101 ride clips, which were preceded by the GSSI lab shots.//

Good job, so they paid him all that money for one day of intervals on his new bike!!! And yes, these types of exposure are great for the sport, even though they are mostly subliminal in nature. I got to do a Ford commercial that ran 6 years, so I know the gravy that goes with a few days of dealing with Hollywood behind the scene types, well worth it...(-;

I guess. Nobody outside of triathlon knows who he is.


Nobody outside of triathlon knows what a triathlon is...

And yes, these types of exposure are great for the sport


I wonder how many viewers will believe the shots represent the sport of triathlon or just cycling since he is only on his bike.

Good memory!!! Was this after he collapsed on the Queen K and had to have part of his colon removed b/c he was so dehydrated??? IIRC, that was during the '97 Kona race, but I'm not at all sure about the year. We need an archive of tri-centric commercials. :)

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"Anyone can be who they want to be IF they have the HUNGER and the DRIVE."

They have no idea. It’s a guy on a bike. They don’t even know it’s triathlon related.

That was it. I remember watching the ad during a halftime in the early 2000s. Thought it was pretty solid ad. It was only about Chris and how he recovered to win couer d'Alene. Nice spot for Lionel though. I'm sure he got a bit of change for the ad. Hopefully he can get a few more.

Triathlon Mag called it a National Ad...but it's not a National Ad since he's not American...therefore, for him he went international.

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Washed up footy player turned Triathlete.

Some of you guys are bitter AF.

Not bitter. Just realistic. I only know about Lionel sanders because of this forum. I have plenty of triathlon friends who probably can’t name a current pro. They like participating in triathlons but don’t enjoy following it as a sport.

You are correct, Chris Leigh's finish line collapse was in 1997. That was the 2nd year that Kona did not use Gatorade after the title sponsorship of Gatorade ended with the "1995 Gatorade Ironman Triathlon". In 1997 the electrolyte replacement drink was the debut of MetRx ORS (Oral Rehydrating System, which was a terrible sports drink and didn't last much longer than that race. Plus 97 was a TOUGH year too. Hellriegel won in something like 8:33 after going 8:06 the year before. There was a lot of carnage that year. It is also the same year Sian Welsh and Wendy Ingram both collapsed right before the finish line and had a crawling race to the line.

No doubt, there is so much self-loathing among triathletes.

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Team Zoot
2019 Sponsors: Canyon Bikes, Garmin, Smith Optics, Gatorade, Zealios Skin Care & Sun Protection, Speedfill Products, Base Performance, Ottolock, Theragun, Boco Gear, ORR Carbon Wheel Systems, Giddy Up Multisport

Lol what? Yeah it's cool I guess he is in an ad but let's not ignore reality-you can't even see his face!! Of the 2 second clip one his face is a silhouette and the other it's covered by a mask lol...

Still sounds bitter. A triathlete in a national commercial by a huge brand is great and it's being downplayed in a place that draws the biggest enthusiasts of our sport. We are the ones who recognize him, after all.

Whether the ad increases participation, recognition, etc. is beside the point. The responses here would probably skip over the negativity (whether true or not) if it was Brownlee or Kienle.

Whether the ad increases participation, recognition, etc. is beside the point. The responses here would probably skip over the negativity (whether true or not) if it was Brownlee or Kienle.


My bet is that even fewer people know who Kienle is so I don't think it would change a lot.

I'm talking about this forum. Kienle would get the celebration without negative commentary

“Whether the ad increases participation, recognition, etc. is beside the point” what? I disagree. I think that is ENTIRELY the point. Otherwise you’re just another Lionel fanboy who is excited just because Lionel (or any other pro) is in a commercial. For what reason? To somehow legitimize the sport you participate in? Or some other reason? not being excited about a commercial <> negativity

Yes, I'd be excited to see any triathlon pro in a commercial, for the same reason (but to a lesser extent of course) that I'd be excited to see a family member in a commercial. They're from our ingroups.

Edit: Jumping to the "Lionel fanboy" train of thought just makes it sound like you're a " Lionel hater." Putting those in quotes because the terms are stupid

In America yes. In their own countries they are both much more well known than lionel could ever be in Canada/US

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808 > NYC > PDX > YVR
2024 Races: Taupo

It's just cool that a big brand features a triathlete in it's commercial. I don't care if it increases anything or if the athlete is recognized etc.

It shows that the sport is somewhat relevant.

(And it is interesting to see what emotional reaction Lionel Sanders meanwhile gets on this forum. First he had a lot of fans. Now there is also the other side that wants to play down any sort of success this guy has.)

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10k - 30:48 / half - 1:06:40

Agree with you ToBeasy. Gatorade could have put ANY athlete from ANY sport into this ad. The brand has no shortage of athletes to choose from. They CHOSE to highlight a triathlete and everyone on here should think that's pretty cool. It could be a no-name age grouper...fine with me. For obviously reasons they chose a pro athlete they sponsor. Sanders fan or not, it's a nice nod to our sport. I view it as Gatorade saying "hey triathletes, we see you."

I've seen the commercial 4-5 times now. Each time I smile with a "that's pretty cool" thought in my head.

Lol u come across as if they are doing you a favour, when in reality all they have done is identified a market to make money. There are no free lunches.

That is common sense, not some sort of revelation

This ad is running here on german television: https://www.youtube.com/...=7&v=syaTwfhYCWs

Well that's pretty fancy work

people here complained you couldnt see lionels face enough in his ad and now in this ad only Jan's face is visible ... Slowtwitch... The world is listening.

Why didn’t they just use the clip of him hating on the Canadian Gatorade after IMMT?

Who was the soccer player? Sorry, don't follow 'football' at all. I can probably recognise Ronaldo, Messi, Pele and thats about it.

Yeah, and who's the netball player at the beginning? Tatum? As in Channing? That's the only Tatum I know. Or maybe it was Tatum Oneal?

Most people won't know who Lionel Sanders is. I don't have a clue who the footballer is in the video, or the basketball player, but I can clearly see what sport they are playing. It's clear to see that someone is riding a bike and that he is using Gatorade to, supposedly, help him ride faster. For the 99% who have a life and don't come on this website or forum, that may be enough to get them to use Gatorade when riding. That's what Gatorade wants.

For Lionel Sanders, he gets paid to do an ad and gets exposure. I quite often search for the name of a song behind an ad and then listen to the ones I like. I have also just searched for that Tatum chap, turns out it is Jayson (seriously, why the y?) Tatum. He has already got one person more aware of him than before the ad. I now know he plays for the Boston Celtics who are sponsored by Nike. Hmmmmm, seems like good exposure to me. So someone may do a search to see who Lionel Sanders is, will find it out and will also find out that he is sponsored by Canyon and Garneau, increasing their brand awareness.

So there we go. It's not rocket science. Why all the negativity?

Oh, wait, it's Slowtwitch, that's why

Netball??? Ok, maybe you aren't into sports, team sports' and was the unathletic chap that got stuck half way up the rope climb in gym class, got a boner on the way down, then got wedgied and towel whipped in the change room. Who calls basketball 'netball' ?

This was a cool main stream ad with tri in it too...

https://www.youtube.com/watch?v=QrfL6LNzqA0

I liked everything in the ad except the triathlon stuff. I mean, everyone was cool and unique, just being themselves. But the triathlete was wearing an aero helmet. I mean, who the hell needs an aero helmet? What a useless necessity. It was probably some wealthy young lawyer or something. Screw that rich asshole guy!

Perhaps the sarcastic tone of my use of the word netball was lost on you. I was hinting at the fact that basketball is a sport that is almost exclusively followed in the US and those of us outside of the US know very little about it and who is involved.

But of course, feel free to make some really rude personal insults whilst you’re at it.

In return, I bet you’re the kind of guy who wears MAGA trucker hats, loves guns and has a slightly worrying closeness to various family members.

I do wonder why I bother to come on this forum when it is inhabited by people like you

Yeah, I was thinking you might be being sarcastic by using the term netball. But just in case you weren't, I replied with a 'road rage' type response. No, Actually I'm Canadian and don't care much for Trump. Was happy he won though because I despised Hillary Clinton for her unauthentic persona. Trump is at least being who he is and everyone knows that. Was actually rooting for Bernie Sanders. I've also been drinking a bit tonight so forgive my post.

I was hinting at the fact that basketball is a sport that is almost exclusively followed in the US and those of us outside of the US know very little about it and who is involved.


I assume you're still being sarcastic...

calm down buddy, wasn't trying to be a revelation, it was a response to a seemingly US centric comment

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808 > NYC > PDX > YVR
2024 Races: Taupo

I was going to ask if anyone knew who he is. That is Christian Pulisic, who was just sold by Borussia Dortmund to Chelsea for 64 million euros, highest transfer for an American player.

For those that question the NBA outside of the US you are sorely mistaken. My daughter teaches English in Madrid, her students were Cavalier and Warrior fans last year, this year they are Laker and Warriors fans.

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All I Wanted Was A Pepsi, Just One Pepsi

Team Zoot, Team Zoot Mid-Atlantic

Basketball is pretty big en Espana, three silver medals and bronze in the Olympics...but homeslice thinks baloncesto is like Football.

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Washed up footy player turned Triathlete.

Same in Japan, except Kyrie Irving is more popular than James, at least with my students.