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Lionel Sanders in TV ad with Serena Williams?
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Gatorade taking Lionel Sanders mainstream? Will the average person recognize him?
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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I didn’t recognize him
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Re: Lionel Sanders in TV ad with Serena Williams? [TriSolo] [ In reply to ]
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TriSolo wrote:
I didn’t recognize him



Favorite Gear: Dimond | Cadex | Desoto Sport | Hoka One One
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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no matter how you slice it, a big moment for the sport. Good for Lionel!

“The answer is hard work. What are you doing on Christmas Eve? Are you riding your bike? January 1st – are you riding your bike?”- Lance Armstrong
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Re: Lionel Sanders in TV ad with Serena Williams? [608Tri] [ In reply to ]
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I agree.
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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That was a cute little commercial.
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Re: Lionel Sanders in TV ad with Serena Williams? [608Tri] [ In reply to ]
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I guess. Nobody outside of triathlon knows who he is.
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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Re: Lionel Sanders in TV ad with Serena Williams? [608Tri] [ In reply to ]
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I enjoyed the Gatorade commercial featuring triathlete Chuckie V back in the 90's.
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Re: Lionel Sanders in TV ad with Serena Williams? [608Tri] [ In reply to ]
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608Tri wrote:
no matter how you slice it, a big moment for the sport. Good for Lionel!

Actually, while monty will have to confirm, IIRC Mark Allen and/or Dave Scott were featured in several commercials back in the 80s/90s. In this current commercial, LS is only on screen for 7-8 sec and never close up. I might have recognized him if I watched it closely enough but normally I never watch the ads. In sum, I don't really think this is a "big moment" per se but rather just another footnote. The biggest things I noticed in the ad were Serena's boobs bouncing around. :)


"Anyone can be who they want to be IF they have the HUNGER and the DRIVE."
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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I think it’s pretty cool that they included him rather than any of the plethora of mainstream sport athletes they could’ve used. That being said, It was such a short clip that I doubt it will increase his recognition among non endurance athletes

Matt
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Re: Lionel Sanders in TV ad with Serena Williams? [ericmulk] [ In reply to ]
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Chris legh's gatorade ad was by far the best triathlon ad, even had Keith Jackson do the voice over
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Re: Lionel Sanders in TV ad with Serena Williams? [timr] [ In reply to ]
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That's cool! What's next, his face a cereal?



for the haters...

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Re: Lionel Sanders in TV ad with Serena Williams? [Pun_Times] [ In reply to ]
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It was such a short clip that I doubt it will increase his recognition among non endurance athletes //

Jeeeshhh! Dude was in what looks to be a national ad, so at least $100k I would say for some minutes of work. And actually they probably used stock footage he already had, but either way well worth the effort..
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Re: Lionel Sanders in TV ad with Serena Williams? [monty] [ In reply to ]
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Ay Monty....Gatorade didn't use stock stuff; they hired a Pursuit Porsche Cayenne (Google that) for his 101 ride clips, which were preceded by the GSSI lab shots. (I missed seeing Serena on set the day before.)

We delivered that bike to Lionel the day before that shoot in Pescadero. That commercial is day 0001 of Lionel on a Canyon. Yours truly did his first fit aboard it. ;-)

Any exposure of our sport is good exposure! We love it, obvi....

Jay Prasuhn
Marketing Specialist, American Bicycle Group (Quintana Roo//Litespeed//Obed)
twitter.com/jayprasuhn

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Re: Lionel Sanders in TV ad with Serena Williams? [CanyonJay] [ In reply to ]
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they hired a Pursuit Porsche Cayenne (Google that) for his 101 ride clips, which were preceded by the GSSI lab shots.//

Good job, so they paid him all that money for one day of intervals on his new bike!!! And yes, these types of exposure are great for the sport, even though they are mostly subliminal in nature. I got to do a Ford commercial that ran 6 years, so I know the gravy that goes with a few days of dealing with Hollywood behind the scene types, well worth it...(-;
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Re: Lionel Sanders in TV ad with Serena Williams? [mickison] [ In reply to ]
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I guess. Nobody outside of triathlon knows who he is.


Nobody outside of triathlon knows what a triathlon is...
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Re: Lionel Sanders in TV ad with Serena Williams? [monty] [ In reply to ]
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And yes, these types of exposure are great for the sport


I wonder how many viewers will believe the shots represent the sport of triathlon or just cycling since he is only on his bike.
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Re: Lionel Sanders in TV ad with Serena Williams? [Donjek] [ In reply to ]
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Donjek wrote:
Chris legh's gatorade ad was by far the best triathlon ad, even had Keith Jackson do the voice over

Good memory!!! Was this after he collapsed on the Queen K and had to have part of his colon removed b/c he was so dehydrated??? IIRC, that was during the '97 Kona race, but I'm not at all sure about the year. We need an archive of tri-centric commercials. :)


"Anyone can be who they want to be IF they have the HUNGER and the DRIVE."
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Re: Lionel Sanders in TV ad with Serena Williams? [Sanuk] [ In reply to ]
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They have no idea. It’s a guy on a bike. They don’t even know it’s triathlon related.
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Re: Lionel Sanders in TV ad with Serena Williams? [ericmulk] [ In reply to ]
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That was it. I remember watching the ad during a halftime in the early 2000s. Thought it was pretty solid ad. It was only about Chris and how he recovered to win couer d'Alene. Nice spot for Lionel though. I'm sure he got a bit of change for the ad. Hopefully he can get a few more.
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Re: Lionel Sanders in TV ad with Serena Williams? [Fishbum] [ In reply to ]
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Triathlon Mag called it a National Ad...but it's not a National Ad since he's not American...therefore, for him he went international.

Washed up footy player turned Triathlete.
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Re: Lionel Sanders in TV ad with Serena Williams? [mickison] [ In reply to ]
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mickison wrote:
I guess. Nobody outside of triathlon knows who he is.

Some of you guys are bitter AF.
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Re: Lionel Sanders in TV ad with Serena Williams? [TulkasTri] [ In reply to ]
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Not bitter. Just realistic. I only know about Lionel sanders because of this forum. I have plenty of triathlon friends who probably can’t name a current pro. They like participating in triathlons but don’t enjoy following it as a sport.
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Re: Lionel Sanders in TV ad with Serena Williams? [ericmulk] [ In reply to ]
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You are correct, Chris Leigh's finish line collapse was in 1997. That was the 2nd year that Kona did not use Gatorade after the title sponsorship of Gatorade ended with the "1995 Gatorade Ironman Triathlon". In 1997 the electrolyte replacement drink was the debut of MetRx ORS (Oral Rehydrating System, which was a terrible sports drink and didn't last much longer than that race. Plus 97 was a TOUGH year too. Hellriegel won in something like 8:33 after going 8:06 the year before. There was a lot of carnage that year. It is also the same year Sian Welsh and Wendy Ingram both collapsed right before the finish line and had a crawling race to the line.
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