Aqua Man wrote:
sinkinswimmer wrote:
We now pretty much know the size of the market.
Do we? Looking through the list of events at ironman.com there are only three NA races still open: Texas, Louisville, and Whistler. It's true that some races aren't selling out instantly, but NY did, Tahoe did, I think Madison sold out pretty quick. IMC did sell out last year but it took a few days. And after they sell out WTC continues to sell charity slots at twice the entry price. [pink]imagine if they had relays[/pink]
I don't know what WTC considers as a break even point, but it sure looks like they could keep adding events and keep getting participants. Ultimately the limiting factor is time, since the event needs to be on a weekend, between June and Sept. Most of those days are already taken, many have been taken twice.
And don't forget that in addition to the 140.6 events WTC is putting on and ever growing number of 70.3s, many of which will sell out.
I'm pretty sure WTC could add another event on the West Coast, San Diego is an obvious choice, but Portland would be a good spot if there is a break in the weather. The East Coast could probably support 4 more events.
The WTC is contracting in Europe, 1x full, 2x halfs, are gone next year, Aisa is a wtc desert, they have now pulled the asia pacific 70.3 championship from Phuket, and moved it to NZ, in North America IM St George is now a70.3, IMNY is gone.....IM in San Diego ?...you would think that would be a slam dunk but it has never happened, and never will (politics, and course problems), and now Challenge has arrived in North America, with less demands placed on host cities (in fact the cites have a huge say in what happens), decision time is coming for the WTC, they are near to saturation point especially in the 140.6 market...competitors are moving in (rev3 & Hits in addition to Challenge) all offering promises of a better athlete experience.......Can WTC change, do they think they need to change ?......a lot of people think they have already jumped the shark, there is certainly more criticism of WTC and their events than ever before.......time will tell, but all is not "fine" in the WTC world.....Still have a lot of great events, still have Kona, but this is a corporation that needs to make serious money for its investors, and like most business things can go sour in a real hurry if you lose track of what your customers actually want.
>>>>>>>>>>>>>>>>>>>>>>>>>>X
If you run long enough....something is bound to happen