pk wrote:
beaker wrote:
I'm going to go to the now viral podcast with Aaron Lutze ala Red Bull marketing
https://www.youtube.com/...x60xDjgk&t=1758s I do care about your past and what you have done. But tell me now, how are you going to make the experience better, what are your ideas today. Thats what I want to know as "we" should want to know. Better race coverage? lower fees, more swag, increased coverage without cost increase, tell us more!
i read from the st article that he worked in luxury lifestyle that could give you an indication about lower fees.
Precisely my take too.
The everest reference I find interesting.
You don't get onto Everest these days without coughing up a big wedge of $$$ - it's not the pioneering days of Bonnington, Boardman, Scott, Haston, Tasker etc. It's a big expensive $$$-centred business with big expensive fees to pay to play.
There are a lot of similiarities to draw between current Everest climbs and current Ironman.
At the pointy end there are some amazing athletes and skills.
Both also have a similar attraction to people who have not done the training, don't have the experience from less challenging events / mountains, and are woefully prepared and a liability when the conditions change for the worse.
But it makes Ironman costs look like chicken feed for a 1-and-done event.