There is a press release here: https://www.linkedin.com/...7157839861096370176/

Rest assured that his role is to grow the brand (inflate the value, no matter the cost), nothing more!

Where the North American race calendar has been cut down to almost nothing now (compared to 10 years ago) - one may wonder where the owners (Advance & Orkila) are looking to find this growth, in the next 3-5 years (before they sell the brand again) ?