Fleck wrote:
I think the whole brand ambassador thing is meaningless, if anything a nice gesture to the athletes I agree, and as I mentioned previously, I've seen many instances where these ambassadors are NOT selling the value of the brand or the product, they are telling people how they can get the same deal!!
On your other point, I'm painting with a broad brush here, (there are some savvy/smart retailers out there) but many retailers are not terribly sophisticated and they interpret value and service, with giving as many people as possible a discount!
I'm not so sure. It really depends on how the ambassador program is handled at a company, and how much focus they put on evaluating requests. For most companies, there's little to no cost in such programs, especially compared to pro athlete sponsorship's. They'll often still be selling equipment at cost or wholesale cost, so, it's no skin off their back. And even when they give it away, again, it's nothing compared to a pro sponsorship in cost. And many times people are far more likely to trust some random person/influencer they follow than a pro that appears to be saying whatever the marketing department wants to be said.
A company could easily get 10-20 (heck, probably multiples of that) for the price of a pro triathlete. And in most cases, *if properly selected* they'll get far more brand exposure than most pro triathletes, because most pro triathletes frankly suck at brand exposure. They forget that the purpose of sponsorship is to raise awareness for the company. There are of course examples of pros here that do a great job for their companies, but those are frankly few and far between.
Of course...this all goes well beyond the point of this thread (for which there are already many other very long threads on ST talking about it).
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