Fleck wrote:
But the bike/tri business has this massive discount culture now. Both suppliers and retailers, need to position things in a more up-scale way - think Apple, Starbucks etc . . not Dunkin Donuts and Walmart.
The problem is it's so endemic now, as I said, there is this built-in expectation of a discount on everything, everywhere for everyone!
A 2016 Nissan Versa starts at $11,990. A specialized Venge ViAS costs $12,900. Granted these are fringe examples, but we still have an industry where I can probably find a dozen different bikes that cost more than cars. How could anyone argue that the cost of design and materials for a bicycle could exceed that of a car?
I don't really see this as a problem as bike manufacturers not being "upscale" enough, I see the drive for discounts to be a reflection of the reality of the actual value of the products offered. Every year the industry pumps out tons of new products that offer only marginal gains at best over the products they are replacing. Consumers are expected to pay a huge premium to have the latest and greatest meanwhile the resale on their widget from last year falls off a cliff.
How could an informed consumer for whom money actually is a consideration justify paying a several hundred percentage premium over buying a previous model stock or a used good condition for some trivial gain (if any at all) in performance? Really, you can't, hence everyone demands some sort of deal or discount to even consider it.
I don't work in the bike industry, this is not a problem for me to solve. I am simply a consumer and frankly if manufacturers choose to dedicate their time and energy on developing products like 10k+ bikes for the 0.1% instead of delivering real value to consumers then that is their decision, just don't expect me to contribute to your bottom line.