PubliusValerius wrote:
bespoke wrote:
Its been funny watching this thread develop.
When Parlee launched their Disc TT bike (2 days ago !!) the vast majority of feedback was negative
Now that Zipp launch a Disc Disc, and some very smart people allude that a TT Disc bike might not be a car crash aerodynamically, and all of sudden the pendulum swings and people want to be on board the next P6 or Cannondale TT bike.....
Feels we as an audience are very quick to judge (either way)
Yeah what a head scratcher. Parlee, a company with a pedigree of TT bikes that suck, does something, and we are all skeptical. But then Damon Rinard, the foremost road/TT aerodynamics engineer on the planet, says something -- which is essentially corroborated by the aero r&d lead for the world's largest bicycle manufacturer (and a company that owns its own wind tunnel) -- and everyone finds those statements highly compelling in support of these companies' forthcoming products.
Not to say that these guys aren't swayed by the obvious marketing/sales/financial boon this is likely to be for their respective companies, which is very likely to sway their analytical objectivity vis-a-vis incumbent products, but their opinions and statements are still much much more compelling than a prototype from Culprit or Parlee. Unfortunately, this is a truth in branding and awareness. When I first launched Culprit with road disc and tri disc as my objective, it has been an uphill battle from the beginning as innovation from a small player isn't seen as innnovation. But when a larger company that can market it right and convince the public its correct, that's different.
I started road disc with TRP parabox... total nightmare to use, but was the only option back then. Now, we have so many options from Shimano, Sram, etc. So the technology is finally catching up. Point being. it is truthful yet hurtful that a small start up company that challenged the industry can't persuade consumers. Damon and others do have history and Pedigree, (experience from years of time in the industry), but it doesn't mean a small player can't come and shake things up.
In Kona Last year when I was showing the Legend Publically near the bike check in, I had the Cervelo engineering team study my bike for about 15 minutes and discuss among themselves. When I finally realized who they were, I asked them about their new P6 and asked they not copy my design cues, they replied, Would we not have a bike ready and finished? Haha, seems yes...
Canyon, Felt engineers also stopped, studied and encouraged. Point being. A small brand usually shakes up the industry veterans and other brands but without a marketing machine such as Specialized and bigger brands have, getting the newest tech and changes across to the mass market is a difficult feat.
Similar situation that Ventum and Dimond face.
Also, a side note, These other bigger brands have more capital to test against a larger amount of competitors in a tunnel and a bigger R&D budget. But that doesn't mean a smaller brand with less capital can't outshine them.