I have a modestly nice vehicle and second hand bikes, both road and triathlon. I would certainly invest my money in a nice vehicle over a $10k bike. I spend way more time in my vehicle than on either of my bikes and I'm not anywhere near the tip of the spear in races. Plus, I like doing my own work on my bikes and, from what I gather, most super bikes are kind of a PITA to wrench on compared to a typical bike. Technology in vehicles continues to progress whereas with bikes, I'm not fast enough to justify the extra expense. I'll stick with my $500 cervelo P2 and $500 trek domane.

I had this exact decision to make 5 months ago. I chose the bike and don't regret it one bit. Love, love, love my new bike.

Whatja get?

Did faris win kona on his slice too or storck?

Pimp the bike. Car is just to transport it to races.

You don’t want that. While less common than a 911, you still would prefer to drive the 911. Now, if you said exige, then we’d be talking.

I have a lotus Elise in the garage, which could never be remotely considered luxury (though it has leather seats!). My road bike is a 2008 cinelli xperience (alloy) with 10-speed sram rival. Not sure which has a harsher ride, but both rail through corners and are fun as hell.

As for the OP question, I’d buy the car. Though rather than “luxury” would splash out on something like a hoonicorn or other light-weight, overpowered, rear-drive beast. M3 if it must be a luxury brand, though a mustang GT350R would do, too.

Never really cared too much what I used as a daily driver...if it started reliably, got decent mileage, and the AC and radio worked, I've always been pretty happy.

I'd be way more likely to blow the excess cash on my recreational time.

Not saying I'd throw $10,000 at one bike, but I'd be a lot more likely to buy a couple fun bikes, or a project car, or do something to my house than pay 10 large for leather seats, and some perceived status.

Neither.

I do have the disposable income, but I still wouldn't spend it on either of those things. My current car is 12 years old and was nothing fancy even when new. I'll replace it in the near future but it's not a matter of available funds, it' a matter of waste. Just because I can afford it does not make it alright to buy a new car I don't need every year or two. Likewise my road bike is what I'd consider mid range and many here would consider budget (2014 Canyon Ultimate CF9.0) and my TT is worth just a little more. I kinda consider my TT bike a luxury since I COULD race on my road bike. I have no plans to replace either of my bikes in the foreseeable future.

Incidentally, I don't quite get the logic of the question. If funds are not an issue and you don't have any qualms about replacing perfectly decent equipment, why would someone choose between the bike or the car? Why can't they have both? If it was about funds, a $10k bike is what, $7k more than a mid range bike. Whereas $7k isn't nearly enough extra budget to make your mid range "normal" car purchase into a luxury car purchase. So neither scenario makes sense.

if by luxury car you meant an electric car powered by home solar panels and a house battery I'd have to think about it...

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I would never ever buy a luxury car, so the bike I guess.

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Munq

Ditto! I don't compare as nicely but have a Honda Fit and 3 high-end bikes. I'll get there though! :D

To me the question doesn't really make sense, because if you can really afford a luxury car (like, 60k+ ?), then spending another 10k on a bike should be no problem, IMHO.

Huh???

Car for me. I just don't see the pull toward the 10k super bikes. Even at the pointy end, not sure what extra you get from that other than owning the best out there. I guess that is a similar thought as the luxury car, since it really is a status symbol, but I have no desire for the bike.

Now a real luxury car is a different animal for me. The right ones are a joy to drive. I get to drive my friend's S6 occasionally, and man, that thing is awesome. Fit an finish are something else, and the handling and ride, how something that smooth can corner that well defies logic. 10k absolutely gets you from a loaded major auto (think Camry or something) to a loaded equivalent from Audi, BMW, Mercedes.

Lots of folks up here in Norcal driving around in 65+k cars yet riding old steel (not even Ti) or entry level bikes. I strongly suspect they're too afraid of the poseur effect given that most of them are not competitive cyclists or triathletes.

It's not just about the money, there are other intangible factors.

OK......so for you.....if the question is about money, see my first reply. :)
If you are worried about being a 'poseur', I'd say stop worrying about what other people think. Expensive bikes are pretty common these days. If you can afford it, then go for it. Life is too short to ride shitty bikes... :)

Correct answer, as we have two quad cab Silverados in our driveway - wife wanted one so she could "haul" her SUP to the beach and paddle without taking my truck.

I'm not the one worrying about being a poseur - that's just speculation.

I can afford both, but I'd be lying if I said I'd get that bike AND the car and not get some serious questionable looks from my wife. Just because you 'can' afford something doesn't mean you should get it.

Lol, then your question should have maybe been:
"How do I hide my new bike purchase from my spouse....".

Say to her: "Hon, I was gonna buy the 120k Land Rover Sport, but think I am gonna buy an 80k car instead, and get a new bike too."

I'm sure it is pretty common out there, but my LBS has a list of services offered, and on the bottom is "a receipt that shows what you told your wife you paid - $20"

I'll also admit though too that more than have of the guilt of being able to finally afford some nice stuff (wasn't that way for nearly my entire life up to now though!) is that it's hard for me to ever justify paying for a $10k bike even if I can afford it.

I can't even convince myself to upgrade from my 2008 Cervelo P2c which and my 2009 entry level aluminum Giant Defy bike both of which have been workhorses, even if I am eyeing wireless shifting, disc brakes, etc.

I'd almost certainly pull the trigger on new $$$ bikes right now if it weren't for the real caveat that self-wrenching them is a whole new headache that I don't want to deal with having learned how to wrench both my bikes. I've learned the hard way that even though new bike maintenance is not hard to learn, it's REALLY easy to forget and a PITA to keep having to relearn since you generally don't do it often unless you work in a bike shop.

Nah most of the wrenching stuff is easy.
DI2/etap is easy to setup, lots of youtube vids.
I think the only thing that has been a headache for me has been 'integrated' rim brakes. They can be a pain in the ass. But you avoid that if you go disc brakes. And vids on how to set those up as well.

As I said - it's easy - until you don't do it for 6+ months and then have to do it again.

I find easy stuff such as cutting a chain to the right length annoying enough when I have to do it on a new chain.

And I'm definitely not eager to learn about breaking down integrated headsets, especially when they start getting sweat corrosion. Yuk.

I don't care one lick about the car I drive (explains why I drive an almost 10 year old shitty van), so I would get the bike for sure

Well, I guess it depends on the person. I find all that stuff incredibly easy, but I also enjoy working on my bikes. And yes, I wax my chains too. :)
But I also have friends who will take their bikes to the LBS to adjust their saddle height........