Perception of speed could be visually achieved by having strong horizontality, exactly like you guys did with the logo.
The bike has the opposite - strong vertical lines. That's why it looks a bit weird.
But triathlon in general is very anti-aesthetic. All those bright suit colors, large helmets, large logos, etc. :) So it's not an issue.
In general I like it. A lot of interesting innovations.
The bike has the opposite - strong vertical lines. That's why it looks a bit weird.
But triathlon in general is very anti-aesthetic. All those bright suit colors, large helmets, large logos, etc. :) So it's not an issue.
In general I like it. A lot of interesting innovations.