Triathlon IS successful. But it's revenue is NOT from TV contracts and advertising. Sports like American football and Tennis make money that way because the general public want to watch the pros. The simple fact is that the general public has no interest in triathlon pros.
Triathlon makes its money from triathletes. The age grouper is the most important person in triathlon, not the pro and not the non-athlete fan. The money is made from entry fees, bike sales, wetsuit sales, shoe sales.... That does not mean pros have no value, it's just their value is generated differently. They are not going to generate 20 million more sales of bars of dove soap to random people. Their influence is limited to the population of about 2 million triathletes in the world (actually fewer who are really in to it) and their value is the extent to which they can influence those triathletes to buy things and enter races.
What do you want people to do in order to get 200 million more triathlon fans? You can't just tell people they should like it and expect them to realize they actually do. Do you watch the facebook coverage of races? It's pretty damn good now and takes a big effort. NBC does their 1 hour Kona summary in a way that they judge the non-triathlete general public to be most interested in it. They are not deliberately trying to hold their ratings down. If the general public does not demand more coverage of professional triathlon, it's just not going to happen. It's not because Andrew Messic is trying to hold it back. That's absurd. And I have no idea what he gets paid, but Ironman makes a lot of money - from Age Groupers - and he deserves to get paid for that.
Edit to add that I LOVE the fact that age groupers are the heart of triathlon. We normal humans get to compete in a global sport against eachother. Compare the stage that we get to compete on compared to our adult friends that play in a local baseball or soccer league. Our "major sport" playing friends have no options for serious competition if they are not among the very best on the planet.
Also edit to add - as a pro having your fan base be made up of people who are also athletes and therefore have a good understanding of what you do and how good you are I would hope would be rewarding. Yes, if I were a pro, I would want to make more money too. And maybe Sebi, Jan, Cam have a good idea in their manufactured drama. They are some of the well-compensated pros...
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Ed O'Malley
www.VeloVetta.com Founder of VeloVetta Cycling Shoes
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