Triathlon is just not that popular? It's endurance sports in general in North America that are not that popular.
Pro Team sports and a bit of tennis and golf is what get's covered here. The only real change in the past 10 years, I would say is the emergence of Soccer (football to the rest of the world), Soccer and the MLS has REALLY shot up the dial in terms of the popularity of the coverage.
There is a pattern with Endurance Sports Coverage - surely you have seen it. The ONLY time it ever creeps into the sports media news coverage is usually some controversy or something absolutely crazy/freaky*:
- Anything involving Lance Armstrong (although that is starting to fade)
- Doping busts/Stories
- Nike's Vaporfly shoes
- Maltreatment of athletes by Salazar/Nike
- *Someone running a marathon a day for a year! (Just making up some freakish thing)
There is often a brief orgy of some coverage every 4 years during the Olympic Games if an American does well in an Endurance sport.
Endurance sports (running, cycling, triathlon, track & field, etc . . .) are NEVER EVER just covered as sports - it's either controversy, or some freak-show type of pursuit! So they inhabit this weird odd-ball, and somewhat negative view by a good portion of the population - no surprise is all they ever see, is stories about controversies or freaks!
The surprising thing to me is if you add up the WHOLE of the running, cycling and triathlon populations in the U.S. you are possibly talking north of 50 million total people that actually do these sports/activities. So there is a sizable audience!
Steve Fleck @stevefleck | Blog