Bryancd wrote:
desert dude wrote:
ClarkWGriz wrote:
It appears that Zoot is making another go at the running shoe market.Why Zoot why? Are you trying to lose money?
Triathletes as consumers are among, if not the least brand loyal consumers in all endurance sports.
In clothing people are very loyal to Zoot product. This is a very limited run, about 300 shoes. It’s a proof of concept to see if a limited run, Tri specific racing shoe can be made economically viable. Thus isn’t a full on return to the shoe market, I have no doubt 50% of people in Kona will be in Nike’s this year and the foreseeable future. But for 70.3 and under, there has t been a purpose built Tri race shoe since Zoot stopped making the Kiawe. This shoe is the spiritual successor to that shoe.
I think you’re going to see just as many top amateurs in Nike’s at Kona and not at Kona. I wore the 4% for a race this summer and had no issues. If you look at all the people at super league wearing them and the next%, the material is fine for sockless. I just don’t see people going away from them anytime soon.