DFW_Tri wrote:
I don’t know anything about how zwift bikes work in this way but you are severely underestimating how much video games have the ability to influence real life purchases.
Am I?
Zwift use is a tiny subset of the entire cycling market.
Of the tri/TT market (also a tiny subset of the cycling market), Zwift is also a small market.
Trek has 3 bikes (Domaine, Madone, Emonda) in the game.
Was it an oversight by Trek marketing that they did not include a SC in the game?
Much like everything else on Slowtwitch, we are myopic.
What's the testable, provable value for Trek to spend to reach a few percentage points of the market in a game by including the SC? (I'm not privvy to Zwift or Trek marketing data, etc.)
Does it outweigh sponsoring NBC/NBCSN tv time during TDF coverage, for instance?
What about getting Tim O or Helle F in front of 1000000s of eyeballs?
I'm not dimissing Zwift as a marketing platform for brands; I'm dismissing the importance placed on it, from a few anecdotes here.
I'll openly admit I'm wrong, if a brand marketing rep indicates otherwise.
no sponsors | no races | nothing to see here