When I read this, I have a hard time imagining this being a real problem that requires a solution. Meaning, normal circular rims have been around forever and stresses at the nipple are very rarely problematic. I'd also think stress dissipation is just as much a function of the fiber type and layup, as it is of the design of the rim. And also - the images don't seem to show anything being under compression - in fact I would think the 'valleys' in between two spokes on your rims are more likely to be under compression than the area in between spokes in a standard wheel. No?
But if you engineer a solution that is stronger, you can take away some material, with the result being lighter, but with the same strength...the question is whether the advantage of making it lighter is worth the effort. In some applications, sure. The alternative is to have something that is the same weight, but stronger. If the shape lends itself to making a stronger wheel, while being a more aerodynamic shape, then that is a real advantage. If it lends itself to being stronger, and better protected from steering torque (which allows you to be more aero because you are on the aerobars more and concentrating on pedaling rather than steering) then that is what I would call out. I think what would best benefit these young gentlemen would be carrying a unifying, easy to understand message and is supported by all the hard work that they have put into making this product. Otherwise, potential customers are left trying to figure it out for ourselves....Engineers and scientists are notorious for interacting poorly with the general public. Its like that quote from Office Space...
I deal with the goddam customers so the engineers don't have to!
I believe my local reality has been violated.
Happiness = Results / (Expectations)e2