I guarantee you the race organizer made zilch. 2022 had the "feel" for participants of running, cycling and triathlon races/events of being back to normal. I Announced at over 25 races/events last year - and I certainly saw that, first hand.
However, behind the scenes for organizers, I can share with you on the business side of the Race/Event Business - things are FAR from normal. In fact it's a HUGE struggle. It's great to have cash-flow and revenue coming in again after in some cases a two year suspension of that, but EVERYTHING is costing more and Sponsors are exiting the space!
On the last note - I just found out about two Announcing gigs later on this year, where my Client has had to cancel my services, because, they have had a Key sponsor leave or a deal end and, that their costs to put on the Race/Event have gone through the roof, and they simply can't afford me - and trust me you would be shocked to learn what my takeaway is for days of prep, and working for 12 straight hours, HUGELY delivering on what is key and critical for races/events - that Day-Of EXPERIENCE. But I get it - if the cupboard is bare, the cupboard is bare!
Bottom line - I suspect tat we will see more of this going on. It's still precarious times!
Steve Fleck @stevefleck | Blog