TLDR: If you provide an installation video that does not tell the consumer that "incorrect" chain length is critical/can cause a problem, while at the same time telling the consumer that their chain length should be fine if swapping from another OSPW, then it's hard to blame the consumer for an "incorrect" chain length that works just fine with their existing rear derailleur/cage.
Absolute Black's Installation Video: Here is the video that you provide to customers entitled "How to Mount absoluteBLACK HOLLOWcage"
https://www.youtube.com/...zIRvvcvNr4s&t=4s Here is what you say about chain length in the installation video: "Keep in mind if you're swapping from a short cage of Shimano Dura-Ace or Shimano Ultegra cage, in those cases you will most likely have to extend the chain for two to three links for the optimal performance. If you're swapping from a long cage or from any other brands that are using oversized pulley wheels, in those cases the chain length normally remains the same." That's everything on chain length. Based on your own video, it seems reasonable that a consumer would conclude that the same chain length that works well with the Ceramicspeed OSPW will work with the Hollowcage. I now see that there is a separate video on your website re: chain length. I don't recall seeing that before - was that added or was it always there? In any case, I was not aware of that video, and if chain length is so critical (apparently, rather unique to the Hollowcage, since we'll contrast my experience with Ceramicspeed in just a bit), why doesn't the installation video make any mention of this? If you're going to provide an installation video, at a minimum you need to tell consumers that they need to also find and watch your second video regarding chain length. Though as a friendly suggestion (again, if chain length is so critical), I think combining the two videos (so that consumers need only watch one installation video) would be best. From a consumer perspective, I don't think it's unreasonable that, after watching the official Absolute Black installation video, the consumer can conclude they've been told everything they need to know to install the product correctly.
Hollowcage More Sensitive to Chain Length: Let's go ahead and stipulate that my chain length was longer than what you demonstrate in your second video (BTW your main installation video shows up on YouTube but for whatever reason the second chain length video does not). [EDIT: See post below, and
this video; as it turns out, the chain length was fine (at least according to AB's own video on the subject) /EDIT]. That tells me that the Hollowcage is much more "sensitive" to chain length than a stock RD cage or a Ceramicspeed OSPW. I ordered my first two Ceramicspeed OSPWs in Dec 2015 and have had them on all my bikes (road and TT) since then. As of today, I have a little over 50,000 miles on the Ceramicspeed OSPW, without encountering the chain derailing from the lower pulley wheel. But it took 36 miles for this to happen with the Hollowcage. This to me underscores that if chain length is really that critical with the Hollowcage, you should ensure consumers are aware of that fact.
Instagram Post: As far as the Instagram post you dug up, while I applaud the ST Sleuthing involved, that was a 9000 series DA RD, which as I'm sure you know features a completely different design from the 9100 series DA RD. I worked with Ceramicspeed to diagnose the cause of that failure, and it had nothing to do with chain length - in fact at no time did Ceramicspeed even inquire about my chain length. Everything was resolved without any drama or issues, as evidenced by the fact that I continue to use their product.
Yes, I Broke the Retaining Tab: I try to be pretty upfront about product failures, including my role in them. I noted that the retaining tab only broke after I had to force the chain back into the cage to limp home (I don't carry a chain tool with me, as I don't think I've broken a chain while riding in at least the last 10 years). I blew up an Enve wheel and posted about it
here on Slowtwitch, volunteering that I did not use Enve tubeless tape but instead Silca tape. Since that incident, Enve modified its website to require the use of its tape and even introduced a new product - their
Pressure Relief Valve Stem Nut - to protect against similar failures. When I cracked a Knot 64 rim on the same SystemSix used with the Hollowcage, I didn't submit a warranty claim or anything like that, instead I provided my LBS and Cannondale a
slowmo video showing the big piece of metal that caused the failure. In other words, I'm not a "JRA" type unless, well, I really was JRA.
An Honest Question Re: the Retaining Tab: While I'm not an engineer or component designer, why is the retaining tab placed where it is (i.e. more or less in the middle of the contact area between the lower pulley and the chain?) Wouldn't placing it closer to where the chain contacts the lower pulley be better for retaining contact between the chain and the lower pulley wheel? Since the retaining tab is so small (compared to the retaining "sub cage" found on every other RD cage) presumably you believe the the narrow/wide lower pulley wheels and RD cage tension are sufficient to keep the chain from derailing, but in that case, why even include the retaining tab? It seems that you either need a retaining tab/sub-cage or you don't, and so I would expect to either see that piece moved closer to the initial contact point or removed entirely.
Another Honest Question re: Direct Mount Hanger: What is it about a direct mount hanger that will cause issues with the Hollowcage? I see nothing on your website or videos mentioning direct mount hangers. If the Hollowcage is incompatible with direct mount hangers or if there is something the consumer should do differently with a direct mount hanger, you should make this known.
Avoiding Future Failures: I hope you consider my suggestion to modify your installation video to include whatever instructions are needed regarding chain length, so that the consumer is aware of this requirement.
If everyone purchasing the Hollowcage is made aware of that requirement and
if chain length does indeed resolve chain retention, I will be more than happy, as that will allow me to pass along my Hollowcage to another rider - and in the end, as a cycling enthusiast, I want bike companies and their products to succeed rather than fail. For now though, I think for me it's best to wait and see while the Hollowcage remains in a parts box.
Amateur recreational hobbyist cyclist
https://www.strava.com/athletes/337152 https://vimeo.com/user11846099