Slowman wrote:
i've spoken to many in this industry. what they tell me is this: you'd think that a vendor coming in with a low fee would get the business. but they are the very kind of vendor who won't get the business, because that large margin is a bargaining chip. i don't know what active and ironman have going on, so i can't say.
but in general terms the problem is that a full service registration engine might say, "give me the business and i'll give you a large cut of my vig." if a registration company doesn't charge a large margin then it can't make that offer.
when i go to a music concert i pay a large "convenience" fee as well, and after hearing what registration people tell me about how their industry works it wouldn't surprise me at all if ticketmaster rebates a lot of its money back to the people who give it the contract for the same reason.
Exactly: Ticketmaster does kickback to the venues. That's one of the reasons venues keep using them. It allows them to reap additional $$$$, and TM takes the heat. Having a high processing fee (convenience charge, etc.) also makes it harder for secondary sellers since their cost is already above "face value".
I'm guessing Active's model is basically the same as TM's.......otherwise WTC would do their own processing (these days it's not even remotely hard to accept credit cards online, and cloud based systems make demand spikes much easier to deal with).
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