While yes by default this platform is adding another cook into the coaching kitchen, I also see where local coaches can take advantage and win the "long game". Someone in this very thread mentioned they see importance of coaching but don't want to pay for coaching. So I think that's what this platform is going to solve. The majority of this platform is going to crush the $30-$100 monthly subscriptions that give you a daily workout with no interactions/feedback. And where I think the local coach can win the long game is this- they can stack upon this for the athlete who likes the structure by adding the value of their input. The athlete who decides a year after doing this service, "imagine what I can do with even better interactions". And then they see the same local coach at races or being pushed by the local run store, etc that's where the local coach can gain from this. I don't necessarily think the $100 tridot athlete is going to automatically go into the $300 TriDot coached service vs pursuing other local coaching options.

The percentage of athletes who want full time coaching is always going to be small. Granted many coaches these days include "planned" workouts as part of their coaching packages; so instead of getting fully customized program, your basically getting a 16 week cookie cutter program at a reduced rate.

So I'll be curious of the TriDot users using the $30-$100 vs use the premium "full coaching" platform. I'd doubt even 10% of the users use the top service over the next few years imo.


(I've probaly gotten 40% of my athletes after athletes did some type of "cookie cutter" program from various platforms (I dont offer "training plans") and wanted more direct help; and my monthly rate is standard $250/month; I dont do any of that gold/silver/bronze, and yes I've discounted my price for long term athletes, etc)

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Brooks Doughtie, M.S.
Exercise Physiology
-USAT Level II