As is your last two comments when you know I'm right. Why and how people become loyal fanboys of commercial companies is beyond me. I had plenty of Apple stuff in the past, phones, computers, tablets and watches. But when they fell behind why on earth would you not move to a superior product? They aren't a sports team...

Why would I even consider a Ultra, I can get 2 weeks battery life out of my Garmin, no accidental screen activations, does everything perfectly I need it to for a multi sport watch. The only thing it doesn't do that I'd like is make and receive calls. If and when Apple make a watch that has comparable battery life then we can talk. Even Samsung Galaxy 5 watch can get up to 80 hours. Like I was saying Apple have been left behind.

At the moment what do they have, up to 18 hour battery on LTE, and after years of accidental screen activations they now have a 'action button' lol don't you love how they spin drip feeding corrections to their oversights as new features....yeah truely groundbreaking innovation..

That big black 'dynamic island', you just know there is no way on earth Jobs would have let that go to market...