Also, over in the Netherlands, there's the EasyToys Friesland Tour, a stage race event formerly known as the Healthy Aging Tour.

When I first heard the name, the really immature side of me thought: well, the new name sponsor really should have thought of a better name.

But in one of those man-bites-dog situations, EasyToys appears to sell exactly what some of us though it may sell (photo taken from Twitter post of Ellen van Dijk, by way of cyclingtips).