Not much to the AGers, but very important to the brands that sell Tri stuff.

Look at Canyon.

Without the massive sponsorship of pros, they would still be a niche brand.

Look at compression socks and any number of gimmicks we buy. Without pros we'd never take notice.

The pros are walking adverts. Hopefully they are well rewarded for it.

They're also super athletes and vastly underrated, which is a shame.