Just seeing this OP and haven't read all replies but...
In 2012 when shopping for my first road bike, I went into it (and had the budget for it) thinking Cervelo, Trek, Bianchi, etc. The bike that I certainly wasn't shopping for was a Giant TCR2 but after multiple rides on the other brands, I walked out with the Giant. I LOVE it! I rode it for the Death Ride and it is an absolute machine climbing mountains!
The following year I purchased my Cervelo P2. Not once have I had buyers remorse purchasing either bike and I still rotate between them for training rides. Love, love, love the Giant (and the P2).
Edit: And to answer the OP question. Yes. Apple.
In 2012 when shopping for my first road bike, I went into it (and had the budget for it) thinking Cervelo, Trek, Bianchi, etc. The bike that I certainly wasn't shopping for was a Giant TCR2 but after multiple rides on the other brands, I walked out with the Giant. I LOVE it! I rode it for the Death Ride and it is an absolute machine climbing mountains!
The following year I purchased my Cervelo P2. Not once have I had buyers remorse purchasing either bike and I still rotate between them for training rides. Love, love, love the Giant (and the P2).
Edit: And to answer the OP question. Yes. Apple.