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Normatec Gets Acquired By HyperIce
Good to see a company that I consider to have gotten its start via the Triathlon industry finally be sold off. Terms were not disclosed and it looks like G is staying on to continue to work on advancing the technology. Link to ST front page article here.

As an observation, it was interesting to see a company that supports so few athletes do so well. I can't even think of really anyone outside of few select triathletes that truly had a sponsorship contract. They got millions and millions and dollars of free advertising as many athletes, celebrities, and teams popularized the device on social and traditional media.


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Last edited by: Thomas Gerlach: Mar 5, 20 22:01

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