The bikes look great, but I was also never a fan of billboard style downtube stickers. Then again I always thought big letter logos look unaero (except canyon which looks fast) so preferred the blacked out bikes. Cannondale did this micro logo style great in 2015 with the slice tt rs. The slice with big letters just looks more like a product and less like a stealth speed engineering experiment...

https://images.app.goo.gl/y56MZcUZjSznbdia8

These new colors and styling are in line with the minimal style euro bike clothing... Rapha, ryzon, maap,... People just dont want to look like they are trying to look sponsored... Logos are the new championship stripes