I don't work for a shoe company so I don't understand how they work; I'd love to hear from someone who does.

It seems that a clear problem for many experienced runners is the constant major changes from one model of a shoe to the next. It would be like Ford releasing a new minivan, slapping a Mustang badge on it and trying to convince everyone that it's a sports car. It just makes no sense to fully redefine what a name badge means.

I've tried reading the Hoka lineup on their website and I have almost no idea which shoe is for which purpose, running style, size/weight of runner, surface, etc. Baffling. It's like the antithesis of cycling shoes.

Long live the confusopoly.