Oh yeah, of course it's all of triathlon and sport. I thought we were just focusing on WTC here. And since WTC has decided to roll its own with regard to anti-doping, I'm talking specifically about WTC. And at least in the U.S., triathlon and "Ironman" are somewhat synonymous to the mainstream American. So I am admittedly talking with a U.S. bias. The Ironman brand is king, and it's the crown jewel for WTC. If that erodes and becomes a doping joke in popular culture, they might be done.

If your point is that doping in general is going to forever remain a controversial topic without ever having a tidy, neat solution that pleases everyone, then we're in complete agreement.

We're just arguing over which imperfect solutions we prefer. As a cyclist, I'm pretty happy with how USAC handles amateur bike racing for not much cost, but, in my opinion, with decent effect. I just think that could be a decent model for WTC to follow. Cycling became a doping joke in popular culture and amateur racing is on life support. But there are some signs it's slowly on its way back, led by gravel, etc.

What I don't like are arguments based in fatalism, e.g. "There's nothing that can be done....."