I'm surprised by just how little love Orbea and TriRig have received thus far.
Some interesting trends developing so far!!
This is Slowtwitch and this is a snap-shot of right now, so need to take with a grain of salt, but knowing that it's interesting what I see so far.
Generally speaking business/brands in smaller niche businesses like this very often grossly over-estimate how well known their brand is. I always suggest the "100 random triathletes in a room test" - if 75 or more know about your brand - you are doing OK - to very well. But if you are less then 50 - you have a LONG way to go with the marketing!
I was just at a marketing conference and that average number of times that someone needs to be exposed to a brand to make a move or be influenced by that brand is now up to 12!! As our world get's busy, more hectic and noisy - that number keeps going up!
Steve Fleck @stevefleck | Blog
Some interesting trends developing so far!!
This is Slowtwitch and this is a snap-shot of right now, so need to take with a grain of salt, but knowing that it's interesting what I see so far.
Generally speaking business/brands in smaller niche businesses like this very often grossly over-estimate how well known their brand is. I always suggest the "100 random triathletes in a room test" - if 75 or more know about your brand - you are doing OK - to very well. But if you are less then 50 - you have a LONG way to go with the marketing!
I was just at a marketing conference and that average number of times that someone needs to be exposed to a brand to make a move or be influenced by that brand is now up to 12!! As our world get's busy, more hectic and noisy - that number keeps going up!
Steve Fleck @stevefleck | Blog