Turbeau wrote:
why would they go with a competitor's brake system?
because the competitor's brake is better, for the intended purpose. or because the competitor's brake speaks the the market that QR would presume to sell to. or because the QR offers nothing over a Blue, from a marketing perspective, which ships with a TriRig IIRC. Or because the QR offers noting over a real super bike, which are all faster, in the real world.
you're looking at this from the industry perspective... sure it's easier to spec Shimano. But they do things the same way again and again and wonder why everyone rides a Cervelo.
If you want to be an iconic brand, or be a brand regaining its iconic status, you have to do iconic things with the bikes you produce and sell.
Eric Reid
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