mwanner13 wrote:
He’s basically been the most dominant 70.3 racer on the planet the past two years.
This thread really highlights how fickle a sport Triathlon can be. Lots of distances, lots of 'championships' and world class events. You can rock up and really perform over a long period of time at these events and still fly under the radar if you don't get the right coverage.
Can you imagine how much advertising would have been generated if Lionel Sanders won the races Rudy won last year! Being a professional athlete is as much about marketing and getting your image/brand out there as it is about actually winning. I bet people are still watching Lionel Sanders video's because of the interest generated on ST but he has done nothing in months. Poor old Rudy needs to get a better marketing strategy in place.
He who understands the WHY, will understand the HOW.