In Reply To:
They won't admit it but I think it's called "Cervelo Apparel" now. There are just way to many similarities in style, colors, fabrics, and stitching. I used to wear Rip N Hammer for years, loved their stuff.
Won't admit to what? Everybody who asks gets the whole story, in fact all our apparel ads last year mentioned Ralph Dunning. Ralph started rnh, sold it and subsequently the brand disappeared. Phil and I have known Ralph for years, our offices were in the same building, we'd go to Ironman Hawaii together, played hockey on the same team, etc. But most importantly we all started our businesses around the same time, so it was great to be able to talk to somebody facing similar challenges (Dan Rishworth from Endurosport is another one who started here in Toronto around the same time).
Anyway, when people were asking us constantly if we would make clothing, Ralph, Phil and I decided we would put together a program. Ralph helps us a bit with design and fabrics (there has been quite a bit of development in fabrics so they are not the same as rnh) and Heather here at the office takes care of everything else. Obviously Ralph's input is important, and the brainstorming sessions to put together the new program are always fun, but other than that his involvement is limited simply because he is too busy with dunninggolf and other ventures.
Gerard Vroomen
3T.bike OPEN cycle