Over the past decade, I've often considered when I would inevitably give up the Ironman distance, with a single annual IM having long become a year-to-year proposition, often decided upon obscenely close to race day. That changed a few months ago after Ironman Aus, when I started wondering not whether it ends for me when I decide to hang up my race number, but rather if the Ironman distance becomes irrelevant before I do.
As Ironman Corp buys up an increasing number and diversity of events across numerous sports, the original event is becoming less viable, valuable, relevant and meaningful to company.
How long will they continue staging full-distance events for the indulgence of a dwindling number of aging triathletes, when it's a more efficient use of resources, time and costs to simply stage a 70.3? Or better still, pull much greater profits out of running events which last only a couple of hours and attract 10000 to 80000 participants?
In 5 years time, I wouldn't be surprised if "Ironman" in Australia is all about fun runs, ocean swims, ultras and shorter trail races, and some shorter triathlon distances......with or without the possibility of a single, token full-distance event appended to a 70.3 somewhere on the east coast.
When I started playing this game, I felt in the middle of something new and vibrant. Never imagined I might eventually be around to see it crumble around me.
As Ironman Corp buys up an increasing number and diversity of events across numerous sports, the original event is becoming less viable, valuable, relevant and meaningful to company.
How long will they continue staging full-distance events for the indulgence of a dwindling number of aging triathletes, when it's a more efficient use of resources, time and costs to simply stage a 70.3? Or better still, pull much greater profits out of running events which last only a couple of hours and attract 10000 to 80000 participants?
In 5 years time, I wouldn't be surprised if "Ironman" in Australia is all about fun runs, ocean swims, ultras and shorter trail races, and some shorter triathlon distances......with or without the possibility of a single, token full-distance event appended to a 70.3 somewhere on the east coast.
When I started playing this game, I felt in the middle of something new and vibrant. Never imagined I might eventually be around to see it crumble around me.