Honest question: What do you think is the major bottle neck in Canyons supply chain?
Maybe somebody actually KNOWS (then chip in), but I can imagine several scenarios:
1. Frame raw materials - not super likely. They have a very high markup on the frames and hence, can buy carbon at a high price (outcompeting other industries)
2. Frame (and other own sourced partns) manufacturing capacity - Could be machine capacity or mold capacity, not very likely FTE capacity. I know production capacity is in many cases (not necesarily Canyon) prioritized on bike categories with a higher turn-over and margin, example eMTB frames, where bike manufacturers are making MUCH more EBITDA, than on Triathlon bikes.
3. Third-party parts supply: Shimano & SRAM are examples of suppliers who has been hit hard during Covid19, but I guess they should be able to catch up faster. Very likely
4. Overall badly managed supply network - if you just miss ONE part in assembling the 100s of parts that makes a bike, you cannot deliver. Very likely
5. Artificial Scarcity, the same way as Sony has always held back over-supplying Playstations to meet the huge demand. This will bring up the demand and hence the price point. Certainly an option.
6. The overall GTM/supply model - that you can ONLY buy fixed/set configurations. This puts some constraints throughout the whole SC. This is a fact.
By all means Canyons owners must be bleedning in the unsustainable supply situation, losing sales and losing customers (forever?)
T
Maybe somebody actually KNOWS (then chip in), but I can imagine several scenarios:
1. Frame raw materials - not super likely. They have a very high markup on the frames and hence, can buy carbon at a high price (outcompeting other industries)
2. Frame (and other own sourced partns) manufacturing capacity - Could be machine capacity or mold capacity, not very likely FTE capacity. I know production capacity is in many cases (not necesarily Canyon) prioritized on bike categories with a higher turn-over and margin, example eMTB frames, where bike manufacturers are making MUCH more EBITDA, than on Triathlon bikes.
3. Third-party parts supply: Shimano & SRAM are examples of suppliers who has been hit hard during Covid19, but I guess they should be able to catch up faster. Very likely
4. Overall badly managed supply network - if you just miss ONE part in assembling the 100s of parts that makes a bike, you cannot deliver. Very likely
5. Artificial Scarcity, the same way as Sony has always held back over-supplying Playstations to meet the huge demand. This will bring up the demand and hence the price point. Certainly an option.
6. The overall GTM/supply model - that you can ONLY buy fixed/set configurations. This puts some constraints throughout the whole SC. This is a fact.
By all means Canyons owners must be bleedning in the unsustainable supply situation, losing sales and losing customers (forever?)
T