Funny! Alcohol companies have sponsored ahtletes and races all the time. This is no better or worse.

You know, this photo came from the story "SRAM Red Long Term Report" on pezcyclingnews.com (http://pezcyclingnews.com/...6011&status=True) and I believe was the author's project to make a "red" bike--notice the red zero gravity brakes, the Ducati on the fork, and other emblems of red-ness. There's probably a nod to Ferrari on the bike somewhere too.

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De que depende?