And the official site would lie why?

I would think it's for real.

My "for real" was that the race will get viewed on television over a month after it is raced. Who would watch another pro sporting event for the first time a month after it is played and be satisfied that this is ok? Even college lacrosse goes live for the national championship! You can watch live bass fishing for gods sake....

Do you really want the rest of the world that isn't on Ironmanlive at the exact moment the race is on to find out how good it is?

Keep it a secret. Maybe we can get to Kona if we keep it quiet.