There has definitely been a marketing blitz of late. While Ketones may be useful, it's my understanding they would be solely to the top 2-3% of athletes. And at what they cost, and taste like, it seems absurd for pros to encourage their YouTube faithful to part with hard earned dollars for something so nichely marginal. Despite the monetary motivation to do so. "Gains", of all sorts i.e. equipment, training, nutrition, have been repped since the beginning. This one just feels like "bending the tape" a bit - as Jeremy Powers likes to say in the cross coverage.
cock-up before conspiracy
cock-up before conspiracy