PBT_2009 wrote:
Not a disagreement, but I think in addition to what you outlined, IM could do way better in terms of venues to attract people to do 140.6.
Tulsa, Des Moines, Indiana, and Waco were all disastrously bad venues. Maryland is driving distance to me but I have zero desire to do it because I have no desire to go or race there. Just boring. These places are Just not attractive for prospective athletes. Maybe that's all they could get at the time, but I think those venues did nothing to incite people to do those races. Maryland is still there but hanging on by a thread it seems, numbers wise 1300 finishers in 2022.
If IM opened up a 140.6 in an enticing place, that could get people to go when they otherwise wouldn't think they wanted to do a full that year. How many of us would jump at lake Tahoe if they could get that again even for one year?? Races like LP, MT, and even others today like Wisconsin and Chattanooga, they thrive on the history, tradition, and familiarity theyve built over many years. Given the climate of full distance demand these days, IM should reduce the number but improve the attractiveness of any new 140.6 venues. Forget relying on demand, you have to entice people to go and try to create/reignite that demand and improve the experience for those doing it.
Put more resources into one GREAT new venue as opposed to the same amount of resources at two or three or four crappy venues (ex: indiana, Des Moines, Tulsa, waco).
I don't disagree that it helps to have a host city that is attractive on its own. But one thing I think you discount is location convenience. All things equal, I'd much rather drive to an IM than fly. Unlike you, I'd more likely go to a conveniently located race in a decent location than a distant race in an awesome destination. In that sense, Des Moines is not so bad. You can say, "it's in the middle of Iowa, i.e., nowhere", but it's actually a pretty easy drive from a lot of cities (e.g., Chicago, St. Louis, Kansas City, Indy, Minneapolis, Milwaukee). And it's an easy place to stay that offers a decent number of restaurants and is walkable. There's a reason the Crushing Iron guys gushed over the race in their podcast.
I'd be curious to know how many people drive to an IM versus fly. Even though many of us have flown to destination races, I bet the races are more local than we think.
The other aspect of the host city that matters is the community's interest in the event. I mean, are any of us itching to go to Roth just to see Roth? It's not usually at the top of one's list in terms of European vacations. Madison is a popular race in large part because it's known for its level of fan support. From IM's perspective, it can be hard to know which communities are going to embrace a race until they actually hold one.
I think full-distance races are shrinking for reasons other than venue selection. Otherwise, why would independent races such as the Great Floridian, which have been around for years, see declining numbers? If there is an issue with IM venues, it's that there are just too many of them in the current context (e.g. high inflation) and some of them are oddly scheduled. I've mentioned in other threads that holding IMWI, Madison 70.3, Michigan 70.3, and Muncie in a three-week period makes no sense. Something has to give there.