But results matter if you are a sponsor or team that "highly encourages" athletes to race in specific categories. IE, exactly how and why social media can influence even more. A no name pro finishing in 18th place doesn't move the meter when an company can "showcase" podiums and dictate the narrative on said social media post. And I'm not saying they are lying about it. I'm saying they can showcase "podium at world championships" and it not really be incorrect, etc. Companies do all kinds of creative branding and advertising, etc.
Case and point- this article. Herbert doesn’t do this article on this athlete if he finishes in 38th place in Kona. But because he was x age group world champion, he can use that as a spring board to go with the soccer to tri angle. That angle isn’t created if he’s a pro I feel fairly confident in saying that based on their article history. Hell he could have finished in 19th AG and I doubt that article would be published. But by “winning” it then creates an angle to make a cool article for ST and the athlete. But let’s not kid ourselves, he got the article because he won.
Brooks Doughtie, M.S.
Exercise Physiology
-USAT Level II
Case and point- this article. Herbert doesn’t do this article on this athlete if he finishes in 38th place in Kona. But because he was x age group world champion, he can use that as a spring board to go with the soccer to tri angle. That angle isn’t created if he’s a pro I feel fairly confident in saying that based on their article history. Hell he could have finished in 19th AG and I doubt that article would be published. But by “winning” it then creates an angle to make a cool article for ST and the athlete. But let’s not kid ourselves, he got the article because he won.
Brooks Doughtie, M.S.
Exercise Physiology
-USAT Level II
Last edited by:
B_Doughtie: Nov 18, 22 19:10