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so, did you find a hitch rack so life changing that it's worth it???
Over the years I have installed hitches on 3 cars primarily for my hitch rack. But a couple times every year, having a trailer hitch has come in super handy. Its made kid moves super easy and I have this cool basket thing that goes in the hitch for when the car is too full which is easier to load and unload than a roof top carrier. So, while a hitch rack is not necessarily life changing, having a vehicle with a hitch is definitely a potential life enhancement feature!
As for the bike rack, If I am traveling solo I always put the bike in the car as it is easier than putting the rack on. Where my hitch rack has been a bit "life changing" is when I am with my wife and kids or another couple heading out to the country some sort of casual ride. I've had some good times over the years simply because I could haul 4 bikes. Also, I use my rack on those occasions where we are going out of town for the weekend, the car is packed and I want to take my bike. Granted, I could do those things with a roof rack. I've had roof racks in the past and the hitch rack is way easier and 10 times quicker to install if you are not leaving the roof rack on all the time and a hitch rack generally costs less per bike spot if you want to be prepared to haul multiple bikes. Also, those casual rides generally involve a couple ridiculously heavy non racing bikes which would be almost impossible to lift up on a roof rack (how do people ride those things?)
Life changing? No, but I would pick a hitch rack over a roof rack. Get one that can hold 4 bikes and you are ready for some nice fun group outings even if you are using to haul just one bike 95% of the time.