Brief Job Summary:
The key role of the PowerBar Nutrition Tech Representative (NTR) is to promote PowerBar products to end users in performance nutrition specialty markets through in-store activities at specialty retail stores, conducting clinics, promoting product at sporting events and trade shows and through other various innovative sales activities. Each NTR is assigned a designated geographic market.
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Essential Duties and Responsibilities:
∑ Exercise discretion and independent judgment in identifying potential distribution channels, including specialty retailers (i.e. running, cycling, multi-sport and action sport stores) and clubs to promote the sales of appropriate PowerBar products to end users and in supporting PowerBarís overall strategy goals.
∑ Responsible for identifying appropriate customer representatives in their market to work with, determining which products to promote to them and assisting the marketing representatives with marketing activities identified and presented by the NTR.
∑ Visit a designated number of targeted specialty retail stores to promote and solicit sales, monitor inventory, support each retail storesí initiatives and provide recommendations to each store regarding product displays, promotional opportunities and events.
∑ Conduct sampling and assist with sales at selected special events, trade shows and retail accounts.
∑ Develop new accounts and business opportunities at existing retail accounts to increase overall sales.
∑ Locate and evaluate sports related events and make recommendations for company participation in such events.
∑ Assist with and manage event activations as needed. This includes event logistics, compliance and engaging consumers through education, sampling and sales.
∑ Conduct clinics featuring PowerBar products for specialty retailers and clubs
∑ Provide regular written reports detailing individual events and sales promotional activities in the NTRís defined territory and those in which the NTR participates.
∑ Effectively evaluate business opportunities and formulate and revise budgets for implementing their work schedules.
∑ NTRís are evaluated based on marketing activities utilized and sales of PowerBar products within the NTRís geographic area.
Knowledge, Skills & Abilities:
∑ Ability to work independently, without any direct supervision, in determining how to formulate and accomplish their marketing objectives in their assigned geographic areas.
∑ Must have effective product knowledge and selling skills to serve as an expert to educate retail stores and end consumers on all PowerBar products.
∑ Must have unique sports related knowledge and industry experience with respect to all related performance nutrition products, including those of direct competitors.
∑ Extensive knowledge of the local market for endurance sports (e.g., local events within the defined territory)
∑ Strong networking and communication skills.
∑ Articulate, assertive, self-motivated, confident, strong interpersonal skills and demonstrate creative thinking and problem solving skills.
∑ Must have a valid driver's license with a good driving record.
∑ Must be able to travel at least 80% of the time.
∑ Must be able to pass drug test and standard reference check.
∑ Flexibility to work days, nights, weekends and holidays as needed.
∑ Proficient computer skills in word, Excel, Power Point. Strong reporting skills in Excel
∑ Good business acumen is a requirement, as is the ability to adapt well within rapidly changing work and industry environment.
Educational and Experience Requirements:
∑ 2-year college degree in a science-related field (biology, nutrition, or Exercise Physiology) or in marketing or business administration; or equivalent related industry experience.
∑ Minimum of 2 years experience in endurance-sport athletic industry or related experience; must have Sports Retail Understanding
Additional Preferred Requirements (but not required):
∑ PowerBar Team Elite sponsored athlete, top Age Group athlete or experience competing in professional athletic environment
∑ Member of NSCA , ACE certification or personal trainer certificate
∑ Experience working in an independent retail industry (e.g., running store, bike shop)
∑ Credible knowledge of industry, specifically the running, cycling, multi-sport, and action sports industry
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or touch objects or controls and talk or hear. The employee is frequently required to stand, walk, and reach above shoulders, kneel, stoop or crouch. Specific abilities required by this job include close vision, the ability to lift up to 50 pounds unassisted, and sitting for extended periods of time.