AFAIK, the buyout was the first step in Easton entering the wheel market. Initially I think that there are only relabeling and cosmetic changes, however, Easton is a big boy and can create carbon rims, and fine alloy components. I ultimately expect a complete revamp of the Velomax/Easton line up by 2006 including an in-house carbon rim and full carbon clincher rims. I bet they introduce a 1300 frame aluminum clincher wheelset as well in the $700 price range. It is likely that Velomax would have evolved as well, but certainly the in house team and Easton will bring more money to the table
-SD
https://www.kickstarter.com/...bike-for-the-new-era
-SD
https://www.kickstarter.com/...bike-for-the-new-era