Concentrate the powder in fluid... ideally in large capacity fluid reservoir. Ideally don't spend time mixing on course.

Next week's headline: IM sees the future. No more aid stations.


IM administration says that they intend to see their way out of aid stations entirely, forcing reliance on what you can carry, in a move to stay relevant with the current gravel scene. Opponents say the move is said to further solidify triathlon's lack of accessibility from the top down, but IM says it's about a spirit of alignment with athlete interests and market demand.


Headline in 2 weeks: IM Announces 6-year Partnership with Major Bike Brands

IM partners with several major bike brands building in-frame 4-liter reservoirs with positive pressure technology, starting at $19,999 for last year's midrange groupset, and some old-model zipp 404. An anonymous IM exec team member claims non-dentists & non-C-suite 'white collar working class were never really our target market.' It's not clear if that internal ethos informed the partnership with a hydration company that doesn't provide the carbs athletes need on-course. IM has yet to respond to repeated inquiries on the matter.

For the newbies to the forum: pink text = sarcasm / satire, in case that wasn't clear. I had to ask a few years ago so I figured I'd just make that abundantly clear.

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Dr. Alex Harrison | Founder & CEO | Sport Physiology & Performance PhD
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