If logistic was not an issue, IM could easily sell +10K spot for Kona every year. The locals have decided that we could only get 2.5k... There are few ways to allocate a limited resource (lottery, auction, merit, etc.). Clearly IM has chosen what will maximize their profit. Which will create a bunch of unhappy internet people.

I think the messaging around the change could have been better, but i'm pretty sure that if i was the CEO of IM i will probably done something similar.